The Economist

The Economist chose Cape Public Relations to launch its first campaign aimed at Australians who actively seek knowledge and insight and prefer to find their news and analysis from one comprehensive weekly source. The scope for the campaign stemmed from research which found Australians want to be better informed about global issues, the connections between them and how global issues impact on their daily lives. The campaign created belief in The Economist, positioning the publication that enables readers to have more insight about global current affairs. Cape Public Relations achieved significant national, sector and trade media profile for The Economist and continues to build the brand's profile in Australia through a range of strategies.

The campaign initially reached city workers and in addition to traditional media included the innovative use of Bluetooth technology, enabling mobile phone users who pass designated poster panels to download Economist content in digital format to their phone. The Economist is a weekly magazine offering timely reporting, concise commentary and comprehensive analysis of global news. The publication has a worldwide print circulation of more than 1.2 million and its Australian circulation continues to rise.

Feros Care

When aged care provider Feros Care needed to launch a new service for seniors in their homes, they turned to Cape Public Relations.

Cape PR devised a marketing communications strategy incorporating a highly successful media relations programme, relationship building  with the medical communities, stakeholder events and high quality printed materials. The campaign set the service apart from the client's key competitors.

HolidayCity

Leading global online travel reservation firm HolidayCity chose Cape Public Relations to launch their Australian marketing communications effort. HolidayCity offers more than 6,000 hotels in over 400 destinations worldwide and Australia is a key market for them in a highly competitive industry.

Cape Public Relations guided senior management through corporate messaging and devised a media strategy for Sydney , Melbourne , Brisbane and New Zealand, positioning the company as a major force in the global online reservation industry.

A highly successful media introduction resulted in significant media profile for HolidayCity in The Age , the Courier Mail , travel media and an in depth interview with Channel Nine's Business Sunday program. The campaign also generated significant media interest and profile outside Australia for HolidayCity, resulting in spin-off media benefit. Cape Public Relations continues to work closely with this market leader, enabling the Firm to increase its profile and market share.

TAFE

The North Coast Institute of TAFE is a leading education and training provider with 40,000 students across 17 campuses. It focusses on high quality vocational education. Cape Public Relations leads message and media training for the Institute's spokespeople, assisting TAFE to rightly taking its position at the forefront of regional, vocational and career development.

What the client said: ". . . I have had nothing but positive feedback from participants, with many of them praising the relevance, practical application and the enjoyment factor. I think this was due not only to the design and nature of your content, but also to the quietly confident and engaging way you delivered it..."
- TAFE

East Coast Mortgage Trust

Leading financial services firm East Coast Mortgage Trust called upon Cape Public Relations to devise a high profile business and media event promoting responsible development on the East Coast of NSW.

Working closely with Southern Cross University, Cape Public Relations created several events utilising renowned Australian demographer Bernard Salt. Print, radio and broad TV coverage was secured for East Coast Mortgage Trust positioning the Firm at the forefront of responsible development. The Firm also secured significant regional business through enhanced networking.

Professional Association

The Australian Federation of Modern Language Teachers Associations (AFMLTA) is the national professional body representing teachers of all languages in Australia.  Cape Public Relations produced a successful recruitment strategy to persuade more language teachers to join their professional association.