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Cape PR > Media Training

"Become an effective spokesperson with Spokesperson Media Training."

Journalist Mentors
We use experienced journalists and presenters on the training team. Our clients love the fact, that in learning to get their message across with impact, their interview skills are honed and sharpened by the most experienced journalists in the country.
 
 
 

Spokesperson Media Training - Sydney, Brisbane, Melbourne and Australia Wide

For a complete overview of our Media Training services, visit our new Spokesperson Media Training web site:
www.SpokespersonMediaTraining.com

 

Media Training Australia Wide
Every night our television screens are filled with stories quoting a company spokesperson. Spokesperson Media Training gets your executives primed to face the media, enabling them to represent your organisation in a professional and effective manner.

Media Training Sydney, Brisbane, Melbourne and across Australia
You can be trained in a broadcast studio, in the comfort of your own office - or off-site. We regularly conduct media training in Sydney, Brisbane, Melbourne and in fact, right across Australia .

Our trainers are both highly experienced journalists and public relations advisors - a combination that ensures your messages are not only right for your organisation, but come across with impact.

Tailored media training for people in business
With spokesperson media training you get the best of both worlds: PR professionals with journalistic experience. We treat our delegates as experts and as individuals. We bring out the best in them, and make them confident, articulate ambassadors for their organisations.

Media training with real journalists
We understand the media because we work with journalists, and because we used to be journalists. We understand public relations because it is our lifeblood. We are, in short, the hybrid trainers you need.

We help clients get their messages across with impact and without them sounding like machines. Every media training session is tailored to the client organisation – its messages, its products and services, and its people.

Step by step, we take delegates through all key media management areas. And a large part of the course is devoted to practice interview sessions with course leaders and specialist journalists who are highly conversant in the client's market.

Areas covered include:

  • Corporate, policy, product and service messages - define, sharpen and deliver;
  • How the Australian media works - what journalists are looking for;
  • Preparation for media interviews - messages, supporting information, anticipating difficult questions and general media skills training;
  • Media interview techniques - phone and face-to-face; print and broadcast;
  • Dos and don'ts - key tips to develop successful media skills;
  • Practice sessions - with the training team and with specialist Australian journalists who are now media trainers;
  • Recorded sessions – video and audio;
  • Instant feedback for all delegates.

Before the course we obtain corporate or policy information to ensure the most effective result. We send questionnaires to delegates to ascertain their media experience.

After the course, we provide copies of the presentation and supporting information, and a feedback form so we can monitor our service.

We work with small groups to ensure teamwork, comprehensive involvement and sufficient practice.

All media training sessions are conducted in strictest confidence, so delegates are free to prepare for media announcements that are not in the public domain.



Download Spokesperson Media Training Flyer - PDF (119kb)