Leading UK engineering consultancy, Frazer-Nash has recently established in Australia with Cape Public Relations managing their brand building. Frazer-Nash Consultancy is a world class provider of systems and engineering technology and provides independent, impartial advice to clients in the defence, power & energy, rail, marine, civil aerospace, petrochemical and resources sectors. Cape Public Relations continues to secure strong coverage for Frazer-Nash Consultancy in leading industry media.
Cape Public Relations is working with the world's leading research company, the Economist Intelligence Unit (EIU), establishing a strong brand presence for EIU in Australia. The campaign includes a highly successful media relations program across print, television and online media secured by Cape Public Relations. It includes leadership positioning on global issues via in-depth interviews for EIU analysts on leading business and finance TV programs.
Leading US smartphone case company Ballistic has appointed Cape Public Relations to launch the brand in Australia. Ballistic say, "Just Drop It!" - as long as you are using a Ballistic case. Ballistic cases deliver ultimate protection for iPhones, Samsungs, BlackBerrys, HTC and Motorola smartphones.
Launching a new, easy-to-use mobile phone designed specifically for seniors, Swedish-based mobile phone company Doro appointed Cape Public Relations to create and deliver a media campaign for Australia. Cape secured coverage in a broad cross section of consumer and lifestyle media - including, The Daily Telegraph and The Herald Sun - as well as key technology media (such as Gizmodo and The Good Gear Guide) and seniors media (e.g. 50 Something) who provided glowing reviews of the phone, causing sales to peak. Doro now has a secure media platform with which to continue to build their presence in Australia.
The world's largest finance careers website appointed Cape Public Relations Pty Ltd to kick its Australian media presence into high gear. And we've delivered. Since January 2011 eFinancialCareers – which spans 18 countries and 5 languages, and is a service of publicly listed company Dice Holdings Pty Ltd – has ridden a wave of high profile Australian media coverage, with prominent exposure in leading national titles like The Australian, the Australian Financial Review and leading finance and HR sector media.
Embraer is the world's largest manufacturer of commercial jets up to 120 seats, and one of Brazil's leading exporters. Cape Public Relations Pty Ltd was appointed to launch Embraer's Executive jet – the Legacy 600 – in Australia. The highly successful launch not only helped Embraer develop its business in Australia, it resulted in significant aviation industry and national media profile for the company, providing a platform for future growth.
Some PR agencies talk about amazing media profile for their clients. We just secure it. When The Economist wanted to launch The World In publication in Australia, we secured the most influential media profile for them, including TV profile on ABC Lateline.
The Economist chose Cape Public Relations to launch its first campaign aimed at Australians who actively seek knowledge and insight and prefer to find their news and analysis from one comprehensive weekly source. The scope for the campaign stemmed from research which found Australians want to be better informed about global issues, the connections between them and how global issues impact on their daily lives. The campaign created belief in The Economist, positioning the publication that enables readers to have more insight about global current affairs. Cape Public Relations achieved significant national, sector and trade media profile for The Economist and continues to build the brand's profile in Australia through a range of strategies.
The campaign initially reached city workers and, in addition to traditional media, included the innovative use of Bluetooth technology, enabling mobile phone users who pass designated poster panels to download Economist content in digital format to their phone. The Economist is a weekly magazine offering timely reporting, concise commentary and comprehensive analysis of global news. The publication has a worldwide print circulation of more than 1.2 million and its Australian circulation continues to rise.
When aged care provider Feros Care needed to launch a new service for seniors in their homes, they turned to Cape Public Relations.
Cape PR devised a marketing communications strategy incorporating a highly successful media relations programme, relationship building with the medical communities, stakeholder events and high quality printed materials. The campaign set the service apart from the client's key competitors.
Leading global online travel reservation firm HolidayCity chose Cape Public Relations to launch their Australian marketing communications effort. HolidayCity offers more than 6,000 hotels in over 400 destinations worldwide and Australia is a key market for them in a highly competitive industry.
Cape Public Relations guided senior management through corporate messaging and devised a media strategy for Sydney , Melbourne , Brisbane and New Zealand, positioning the company as a major force in the global online reservation industry.
A highly successful media introduction resulted in significant media profile for HolidayCity in The Age, The Courier Mail, travel media and an in-depth interview with Channel Nine's Business Sunday program. The campaign also generated significant media interest and profile outside Australia for HolidayCity, resulting in spin-off media benefit. Cape Public Relations continues to work closely with this market leader, enabling the company to increase its profile and market share.
The North Coast Institute of TAFE is a leading education and training provider with 40,000 students across 17 campuses. It focuses on high quality vocational education. Cape Public Relations leads message and media training for the institute's spokespeople, assisting TAFE to rightly taking its position at the forefront of regional, vocational and career development.
What the client said: ". . . I have had nothing but positive feedback from participants, with many of them praising the relevance, practical application and the enjoyment factor. I think this was due not only to the design and nature of your content, but also to the quietly confident and engaging way you delivered it..."
Leading financial services firm East Coast Mortgage Trust called upon Cape Public Relations to devise a high profile business and media event promoting responsible development on the East Coast of NSW.
Working closely with Southern Cross University, Cape Public Relations created several events utilising renowned Australian demographer Bernard Salt. Print, radio and broad TV coverage was secured for East Coast Mortgage Trust positioning the Firm at the forefront of responsible development. The Firm also secured significant regional business through enhanced networking.
Australian Federation of Modern Language Teachers Associations
The Australian Federation of Modern Language Teachers Associations (AFMLTA) is the national professional body representing teachers of all languages in Australia. Cape Public Relations produced a successful recruitment strategy to persuade more language teachers to join their professional association.
When Thomson Scientific wanted to promote Australia’s influence on international scientific research they chose Cape Public Relations to manage the campaign at the National Press Club in Canberra. The event recognised research excellence, demonstrating how Australians are leading the world through innovation in their respective fields. From astronomy and astrophysics to economics and psychiatry, the Awards featured the strength of academic research within Australia. Cape secured strong national print and broadcast media profile for this prestigious event
When the much lauded editor-in-chief of The Economist, John Micklethwait, visited Australia to meet senior members of the Federal Government and the Prime Minister, Cape Public Relations devised an innovative and successful public relations campaign centred around his visit.
For this latest Economist campaign, Cape successfully secured coverage with Australia’s most influential media, including Lateline, The Australian, ABC Radio, and the Australian Financial Review.
However, it was the sell-out crowd at the Seymour Centre who came to hear Mr. Micklethwait speak on globalisation that was the piece-de-resistance.
The event was devised and managed by Cape Public Relations in conjunction with the highly acclaimed Sydney Ideas Series, and was the most attended event in the series long history.
This was another successful public relations campaign by Cape Public Relations, which delivered high level results and exceeded expectations.
Cape Public Relations was selected to launch and manage the public relations campaign for Australia’s own pure mountain spring water—Mount Warning Spring Water.
Leading Australian golf course management firm RESORTS has appointed Cape Public Relations to manage its public relations, as RESORTS enters a new phase in its development. With a proven track record helping golf clubs transform their operational performance with certainty and sustainability, RESORTS currently has more than 12 Australian golf courses under management, including the high profile Mirage Course, Port Douglas and the Liverpool Golf Club in Sydney. The public relations campaign is taking awareness of RESORTS to the next level as the Firm sets itself to diversify its services to the Australian and global golf industry.
Cape Public Relations has secured an international offer for its clients through an affiliate relationship with Grayling, a leading public relations, public affairs, event management, financial communications and investor relations group with ten offices in the UK, USA, continental Europe and Asia.
Commenting on the announcement, Cape Public Relations, Managing Director Luke Roberts said: 'We are thrilled that through the Grayling network we can now offer our clients the highest quality international public relations, public affairs, event management, financial communications and investor relations service. We chose to work with Grayling because of their global capacity, high quality staff and creativity when building positive profile and reputation for their clients.'
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