Cape Public Relations was established in 2004 by Luke Roberts - a senior public relations and communications advisor, and former AAP Reuters news analyst. Luke has hand picked a small but experienced team to work with him at Cape Public Relations. Together, the far reaching talents of the Cape crew are a communications force to be reckoned with! And while we don’t take ourselves too seriously, we take the needs of our clients very seriously.

Luke Roberts
Head Honcho

With more than 25 years of international experience in public relations working on global brands, Luke's reputation is highly regarded both in Australia and abroad. He is also an IPRA Award winner for the Best International Public Relations Programme. Starting his career as an AAP Reuters News Analyst in Sydney Luke has led public relations programs for PricewaterhouseCoopers, Roche Products, The Economist, Allied Irish Bank and 3M. He is regularly called upon to provide strategic communications advice at Board level for organisations across a range of industries. His motto: "Public relations should be three things: innovative, effective and measurable".

Sara Crowe
Senior Account Manager

An experienced public relations practitioner and previously a highly respected Australian journalist. Sara started her career with Australian Associated Press (AAP) where she worked as a reporter for six years on general news and on Medical, State Parliament, Finance and Sport rounds. Sara has also worked as a reporter for The Sun Herald  and has been published in The Australian. Prior to joining Cape Public Relations Sara was a Media Officer for Sydney University and Southern Cross University. Sara’s knowledge of the Australian media landscape and her significant media relations expertise are an asset to her clients.

Jane Thomson
Account Manager and potential global dictator

Jane always tells her clients that clear communication is the key to world domination. Luckily, she is too busy creating communications strategies for her clients to try that herself. Prior to gaining a successful career in public relations Jane worked as an organisational psychologist with a speciality in communications.  

Ann-Louise Sullivan
Grease monkey and Account Manager

Ann Louise is the lovable office dogsbody. With broad international experience, linguistic skills, attention to detail and general savoir faire, she keeps the cogs turning in the Cape PR office.

Russell Eldridge
Hung-out-to-dry Newspaper Editor turned Media Advisor Guru

Russell has done serious time in the media world - over 30 years', including as journalist for The Sydney Morning Herald, and Editor of The Northern Star (northern NSW's largest daily newspaper). He was pretty good at it too, receiving commendation in the national Walkley Awards, the Sir Harry Budd Award for journalism and Journalist of the Year. His experience is a god-send for clients who love his wisdom and media relations advice.